8/14/2026 - 7 min read
Every influencer marketing benchmark report is built for fashion, beauty, or general DTC. This one is built entirely from food and beverage CPG creator campaigns, and it's the first of its kind.
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7/27/2026 - 7 min read
Twelve creator campaigns run by food and beverage CPG brands, with the actual impressions, budgets, and CPMs behind them. Every example is drawn from production campaign data, anonymized by product category.
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7/14/2026 - 10 min read
Share of voice tells food CPG brands whether their category conversation is growing or shrinking relative to competitors. This guide covers the formula, the metrics that matter, and how modern platforms automate what used to take weeks.
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6/16/2026 - 11 min read
CPG influencer marketing is how food and beverage brands use social media creators to drive product discovery and purchase at grocery retail. This guide covers everything: creator selection, campaign structure, attribution, and what separates brands that get results from brands that waste budget.
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6/16/2026 - 11 min read
Influencer marketing for CPG brands is not the same discipline as influencer marketing for DTC companies. The purchase journey is different, the creators are different, and the measurement question is different. This guide covers what actually works for food and beverage brands selling through grocery retail.
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6/11/2026 - 13 min read
CPG marketing is not DTC marketing applied to grocery. It has a different funnel, different attribution logic, different channel mix, and different success metrics. This is the complete guide for food and beverage brands building marketing programs that move product off grocery shelves.
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6/11/2026 - 11 min read
The shift from traditional CPG advertising to creator marketing is structural, not tactical. It has been building since 2019 and it accelerated through 2026. Here is what the data shows, what creator delivers that TV cannot, and what an honest modern CPG media mix actually looks like.
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6/10/2026 - 7 min read
The way food CPG brands run influencer campaigns is changing faster than most marketing calendars can keep up with. These eight trends define where the category is heading and what to do about each one.
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6/9/2026 - 8 min read
Large food CPG brands have media budgets that small brands cannot match. They do not have the founder story, the brand authenticity, or the audience trust that small brands carry natively. Here is how small CPG brands use those advantages in creator marketing.
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6/8/2026 - 11 min read
Knowing your share of voice vs. competitors answers a different question than knowing what is being said about your brand specifically. Most social listening platforms do not make that distinction. For food CPG brands, the cost of conflating them is real.
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6/4/2026 - 13 min read
The best food influencer campaigns deliver measurable retail impact, not just engagement. These 12 examples show the creator selection, content formats, and attribution mechanics that drove cart adds and sales lift.
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5/22/2026 - 10 min read
Eight food CPG brands, eight campaign types, eight sets of real results. Each example below covers the brief angle, creator logic, content format, and what the numbers actually showed.
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5/21/2026 - 13 min read
A food CPG influencer strategy that does not connect to grocery sales outcomes is just a content plan. This 5-phase framework builds the connection from the first decision you make.
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5/18/2026 - 12 min read
Most influencer platforms were built for brands that own their checkout. Grocery brands do not, and that changes everything from creator selection to how you measure ROI. This is the complete playbook.
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5/18/2026 - 9 min read
The data on where food CPG brand conversation happens and where impressions actually deliver points in opposite directions. Here is how to read both signals and build a platform mix that works.
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5/15/2026 - 9 min read
Instagram still delivers 73.7% of impressions from food CPG creator campaigns, but most brands are measuring the wrong things. Here is the complete guide to running Instagram influencer marketing that connects creator content to grocery sales, not just engagement rates.
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4/26/2026 - 9 min read
TikTok has caught up with Instagram for food and beverage brand conversation, but most CPG brands are still spending most of their creator budget on Instagram. Here's how the gap creates the opportunity, and what the playbook for TikTok influencer marketing actually looks like for food brands in 2026.
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4/23/2026 - 8 min read
If you're a food or beverage brand still managing creator campaigns through spreadsheets and Instagram DMs, this guide is for you.
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