01 · Creator Discovery
Find creators who already make your kind of content.
Find 1,000+ vetted recipe creators by content fit, engagement, and retail proximity. Compare credibility, brand work, and estimated CPM before you spend.
Turn food and beverage creator content into retail velocity.
Influencer marketing platform built exclusively for food and beverage CPG brands, driving retail and Instacart sales from every Instagram and TikTok campaign.
Personalized demoNo setup feesWhite-glove support
This isn't just influencer marketing.It's creator-led commerce for grocery.
Food and beverage brands use Jupiter to drive measurable velocity at the retailers where they actually sell.
- Impressions delivered
- 800M+
- Products added to Instacart lists yearly
- 10M+
- Average engagement rate
- 4.4%
The core difference
Your shopper buys two ways.Most platforms only see one of them.
A shopper watches a recipe video and adds your product to an Instacart cart that night. Another sees the same video and picks it up at Sprouts on Saturday. Both were driven by creator content. Most platforms can only prove one of them happened.
Instagram Reel
The digital path
Comment to cart, tracked automatically.
A viewer comments on a creator's recipe post and receives a shoppable Instacart link in their DMs, pre-loaded with the recipe's ingredients. The cart add attributes back to that exact creator and post.
The in-store path
Receipt verified at the shelf.
Receipt-verified attribution confirms physical retail purchases, and retailer-proximity targeting puts creators near the specific stores you're launching in.
Jupiter measures both, in one platform, for the only category it serves.
Verified Brand Feedback
Trusted by Food and Beverage CPG Brands
“Jupiter has been a fantastic partner for Dr. Praeger's. Their team consistently delivers high-quality creator partnerships with strong engagement and authentic content that aligns with our brand values. We appreciate their collaborative approach, extensive network of talented influencers, and focus on building long-term creator relationships that go beyond one-off campaigns. They're a trusted platform that we confidently recommend and look forward to continuing to work with.”
Brand Manager · Dr. Praeger's Sensible Foods, LLC
Full-funnel creator commerce
Most platforms stop at posting. We start where the sale happens.
Discovery, campaign creation, content approval, attribution, reporting. All handled in one platform, tracked all the way to the register.
Verified by Instacart.
Jupiter is one of Instacart's
fastest growing affiliate partner
10M+
Products added to shopping lists
Every year through Jupiter's Instacart integration, driving real grocery sales for partner brands.
Shoppers inspired by content can seamlessly purchase products at their priority retailer
Instacart integration supports brand selection and retailer prioritization
Shopping lists can be the destination of paid social campaigns for maximum ROI
One campaign. Real numbers.
6.5 million views.Over 1,000 Instacart carts.One Reel.
A single Instagram Reel run through Jupiter reached 6.5 million people. More than a thousand of them added the brand's products to an Instacart cart directly from that post, each attributed back to the creator who earned it.
- 6.5M+
- Views
- 1,000+
- Carts filled
Campaign types
Every campaign structure a food brand runs.
General Awareness
National reach through recipe creators.
Ambassadorships
Multi-month partnerships with real cadence.
Product Seeding
Flat fee per accepted creator, predictable content volume.
Pick-up at Retailer
Retailer-proximity targeting around launch stores.
Brand Collabs
Co-funded campaigns with a complementary brand.
Sampling in Stories
Lowest-cost entry point for a new SKU.
Retail footprint
Built for where your product actually sells.
Retailer-proximity targeting and Instacart integration across major U.S. grocery, mass, club, and specialty retailers.
Kroger
Whole Foods
Target
Walmart
Costco
Sprouts
Publix
H-E-B
Albertsons
Meijer
Questions
Common questions from food and beverage teams.
General platforms are built for DTC brands with their own checkout. Jupiter is built for food and beverage brands selling through grocery retail and Instacart, with a creator network vetted only for recipe content, a 12-signal optimizer tuned for grocery fit, and attribution covering both Instacart cart adds and receipt-verified in-store purchases.
Yes. Jupiter offers receipt-verified attribution for confirmed physical retail purchases alongside Instacart cart tracking, and its optimizer targets creators by proximity to specific launch stores. Food brands measure both purchase paths in one platform.
You describe your ideal creator in plain language. Jupiter converts that into a weighted scoring rubric, evaluates up to 150 vetted food creators, and returns a ranked shortlist with percentage match scores and cited evidence for every recommendation. You can re-weight criteria and the ranking updates instantly.
No. Every brand gets a dedicated account manager and operations team handling creator sourcing, briefing, content review, and reporting. Brands with small marketing teams run national creator programs on Jupiter without adding headcount.
Campaign creation itself takes an afternoon: describe the campaign, review the AI-built creator lineup, and check projected impressions and CPM before committing budget. Timeline from kickoff to creators publishing depends on creator acceptance and content review, typically a matter of weeks.
Jupiter is demo-based rather than fixed-price, with campaign structures including standard paid partnerships, ambassador programs, and product seeding. Pricing is mapped to your category, retailers, and campaign volume on the demo.
See it against your own campaign goals.
Book a demo and we'll walk your category benchmarks, show live attribution on both purchase paths, and map a first campaign to your brand and your retailers.
No setup fees·Dedicated account manager and ops team·Built only for food and beverage