Food CPG Influencer Marketing Platform
Built for Grocery Sales
Jupiter is the AI-powered influencer marketing platform built exclusively for food and beverage CPG brands. Connect with 1,000+ vetted recipe creators on Instagram and TikTok and run fully attributed campaigns that turn social views into Instacart purchases and in-store retail sales — tracked back to every post.
CPG marketing teams managing creator campaigns today are stuck with spreadsheets, email chains, and no way to prove sales impact. Jupiter replaces all of it.
Food CPG Brands Using Jupiter for Creator-Led Commerce
Trusted by leading CPG brands to drive growth and innovation.
Turn Instagram and TikTok Views into Instacart Sales
Every Jupiter campaign includes built-in Instacart commerce tech. Viewers who comment on a creator post are automatically sent a shoppable Instacart link via DM - and every shopping list add is tracked back to the original post.
Instagram Reel
Viewer Comments
Shoppable Instacart link
sent via DM
Shoppable Instacart link
sent via DM
Instagram Reel
Viewer Comments
Shoppable Instacart link
sent via DM
Shoppable Instacart link
sent via DM
Instagram Reel
Viewer Comments
Shoppable Instacart link
sent via DM
Shoppable Instacart link
sent via DM
Seamless purchase flow at priority retailer
Focus on bottom-funnel conversion with direct attribution to sales, not just vanity metrics.
One food creator.
6.5 million views.
1,000+ Instacart purchases.
A single Instagram Reel created through Jupiter drove 6.5 million views and over 1,000 shoppers added the brand's products directly to their Instacart carts - fully tracked, fully attributed.
1,000+ Food Creators on Instagram and TikTok,
Ready to Sell Your Products
Turning Instagram and TikTok viewers into Instacart shoppers with trackable shopping lists - attributed back to every creator post.
Jupiter's Food CPG Creator Marketing Platform
Everything from creator discovery and campaign management to content review, performance analytics, and Instacart commerce attribution - built exclusively for food CPG brands.
Creator Discovery
Find Food Creators on Instagram and TikTok That Match Your CPG Brand
Search 1,000+ vetted recipe influencers by platform, follower count, engagement rate, content interests, and retailer proximity. Every creator profile includes a credibility score, past brand collaborations, and estimated CPM - so you know your ROI before you spend a dollar.
Campaign Creation
Launch a Food Influencer Campaign in Minutes, Not Weeks
Describe your campaign in plain language and Jupiter AI extracts your brief, builds a creator lineup, and projects your CPM and impressions before you commit budget. Start from a saved brief, copy a past campaign, or fill in the form manually - whichever fits your workflow.
Campaign Optimizer
AI-Powered CPG Influencer Campaign & Budget Optimizer
Jupiter scores every eligible creator across six signals - content fit, posting recency, retailer proximity, brand affinity, audience match, and engagement rate - then selects the creator combination that maximizes impressions within your budget. See every campaign across all your brands in one place - status, spend, impressions, CPM, and creator count at a glance. Know your projected ROI before the campaign goes live.
Analytics Dashboard
CPG Campaign Analytics Dashboard
Every campaign feeds into a live performance dashboard showing total spend, impressions, CPM, engagement rate, and Instacart shopping list adds - all with period-over-period deltas. See which creators delivered, which posts outperformed, and where your budget worked hardest.
Competitive Intelligence
Share of Voice Tracking for Influencer & Social Campaigns
Measure your brand's share of voice across Instagram, TikTok, YouTube, and X - and see how you stack up against competitors. Jupiter automatically tracks mentions and delivers real-time insights across owned and earned content, engagement trends, and platform distribution. Spot rising competitors, uncover top content, and see where you're winning - or losing - attention.
Access all campaign types in one platform
From awareness to conversion, execute campaigns that drive measurable results for your CPG brand.
General Awareness
Recipe creators showcase your products in engaging content that reaches millions of food enthusiasts.
Pick-up at Retailer
Drive foot traffic to physical retail locations with location-specific creator campaigns and in-store promotions.
Brand Collabs
Co-marketing campaigns with complementary brands that expand reach and create mutually beneficial partnerships.
Ambassadorships
Long-term partnerships with key creators who become authentic brand advocates and drive sustained engagement.
Brand Managed
Campaign where the brand manages creator relationships and payments directly. Upload your own creators and set your own pricing.
Sampling in Stories
Instagram Stories-only sampling campaign. Great for new brands looking to maximize creator exposure at a lower cost.
Jupiter is one of Instacart's
fastest growing affiliate partner
Products added to shopping lists
Every year through Jupiter's Instacart integration, driving real grocery sales for partner brands.
Shoppers inspired by content can seamlessly purchase products at their priority retailer
Instacart integration supports brand selection and retailer prioritization
Shopping lists can be the destination of paid social campaigns for maximum ROI
Where CPG creator marketing breaks down today
Most food and beverage marketing teams are stuck stitching together tools and reports that were never built for grocery.
01
You can't prove influencer ROI to retail buyers
Impressions and likes don't move sell-through forecasts. Without retailer-level attribution, creator spend is the first line item cut when budgets tighten.
02
Generic creator platforms weren't built for grocery
Tools designed for fashion and DTC don't understand Instacart, recipe content, or how a category buyer at a national grocer reads a campaign report.
03
Spreadsheets, DMs, and manual work don't scale
Sourcing creators in Google Sheets, briefing in email threads, and reconciling performance across platforms means most of your team's time goes to coordination, not strategy.
Jupiter is built for the way food brands actually grow.
Why Food CPG Brands Choose Jupiter
Purpose-built for food and beverage brands that need more than impressions - they need grocery sales.
Built for
CPG Commerce
Every feature is designed around grocery retail - Instacart integration, retailer targeting, SKU-level analytics, and commerce attribution built in from day one.
Every Campaign Type in One Platform
Standard campaigns, ambassadorships, Sampling in Stories, brand collaborations, and retail pick-up campaigns - all managed in a single workflow with white-glove support included.
Measurable Grocery Sales, Not Vanity Metrics
Track shopping list adds, purchase intent, and Instacart conversions - not just impressions and likes. Real-time dashboards show exactly where your budget worked hardest.
Start driving grocery sales today
Join 58 leading CPG brands using Jupiter to drive measurable commerce outcomes through creator partnerships.
Personalized demo • No setup fees • White-glove support
Frequently Asked Questions
Everything you need to know about Jupiter and creator-led commerce.
Jupiter is the influencer marketing platform built exclusively for food and beverage CPG brands. It connects brands with 1,000+ vetted recipe creators on Instagram and TikTok and tracks every campaign to Instacart cart adds and retail sales — so creator spend ties to measurable grocery sales, not just impressions.
Jupiter turns every creator post into a shoppable commerce experience. Viewers who comment on a creator post automatically receive a shoppable Instacart DM, and Jupiter tracks every shopping list add back to the originating post. Brands see exactly which creators, posts, and content angles drive Instacart purchases.
Jupiter supports geo-targeted creator campaigns for major U.S. grocery, mass, club, and specialty retailers — including chains like Kroger, Whole Foods, Target, Walmart, and Costco. Creators are matched to campaigns based on audience proximity to your target retail footprint, and Jupiter integrates directly with Instacart for cart-level attribution.
Jupiter works with 58 food and beverage CPG brands across plant-based, dairy, eggs, sauces, condiments, beverages, snacks, and specialty foods. Customers include Banza, Pete & Gerry's, Nellie's Free Range Eggs, Brazi Bites, Marukan, Eden Foods, Kettle & Fire, Schweid & Sons, St Pierre, La Tourangelle, Dr. Praeger's, and Bonafide Provisions, among others.
Generic influencer platforms were built for fashion, beauty, and DTC. Jupiter is built only for food and beverage CPG and includes Instacart commerce attribution, retailer geo-targeting, recipe-content workflows, SKU-level analytics, and a vetted recipe creator network. CPG brands choose Jupiter when they need to prove retail sales impact, not just impressions.
Jupiter is built to move quickly: brand briefs are turned into AI-built creator lineups, content review happens in-platform, and white-glove onboarding is included for every new customer — so most campaigns move from kickoff to creators publishing in a matter of weeks.
Jupiter measures creator ROI in retail-relevant terms: Instacart cart adds, attributed product views, retailer-region engagement lift, share of voice against direct competitors, CPM, and engagement rate. Reports are live in-platform and exportable for joint business reviews with retailers.
Yes. Jupiter runs campaigns timed to launch windows, end-cap resets, retailer holiday programs, and shopper marketing flights. Creators are geo-mapped to your distribution footprint and content is timed to merchandising and trade calendars, with results reportable in formats retail buyers expect.
Yes. Jupiter is backed by Y Combinator and additional venture investors.
Request a demo at cpgmarketing.ai. A CPG growth lead will review your category, retailers, and SKUs, then map a creator strategy and budget for your goals. There are no setup fees and every new customer gets white-glove onboarding.