About Jupiter
Jupiter is an AI-powered marketing platform built exclusively for Consumer Packaged Goods (CPG) brands in the food and beverage space. It lives at cpgmarketing.ai and gives CPG marketing teams a single operating system to discover creators, design campaigns, manage content, track performance, and understand competitive positioning — all in one place.
The problem we solve
CPG marketing teams managing creator campaigns today face a fragmented, manual workflow — spreadsheets, Instagram DMs, talent agencies, scattered content review, and no consistent performance data. Jupiter replaces all of it.
- Finding the right creators is fragmented and hard to measure consistently.
- Writing campaign briefs is repetitive and slow.
- Budgeting is often guesswork before launch.
- Performance reporting requires stitching multiple tools.
- Competitive intelligence and collaboration workflows are disconnected.
Who uses Jupiter
Marketing managers, brand managers, and growth leads at food and beverage CPG companies — from emerging DTC brands to established multi-SKU retailers. Agency teams also use Jupiter to operate campaigns for CPG clients.
- Owner: full control over billing, team management, and account configuration.
- Admin: campaign management, creator operations, and insight email settings.
- Member: campaign visibility and content review access.
The platform at a glance
| Capability | What it covers |
|---|---|
| AI Agent | Natural language campaign management |
| Campaign Management | Brief writing, design, creator selection, launch |
| Creator Intelligence | Discovery, profiling, scoring, roster management |
| Content Operations | Pre-post approval, posted content tracking |
| Analytics | Campaign performance, creator leaderboard, health monitoring |
| Competitive Intelligence | Share of voice, brand monitoring, trend analysis |
Core features
- Jupiter AI: conversational campaign assistant that can search creator data, analyze performance, and draft campaigns.
- Account Assets: brand/product setup, reusable briefs, and AI-generated category tags.
- Campaign Creation: AI-assisted, manual, and copy-from-previous workflows.
- Campaign Optimizer: filtering, scoring, selection, and scheduling to maximize reach within budget.
- Content Operations: review queue, approval workflow, and posted content tracking.
- Analytics & SOV: executive KPIs, campaign health, creator leaderboard, and category-level share of voice.
- Creator Network & Brand Collaborations: discovery plus co-marketing campaign workflows.
Campaign types supported
| Campaign type | Description |
|---|---|
| Standard | Traditional paid partnership with per-post creator payments |
| Ambassadorship | Longer-term creator relationships with structured commitments |
| Creator Sampling | Product gifting campaigns with organic creator content |
| Brand-Managed | Campaigns using a brand's own uploaded creator roster |
| Collaboration | Co-branded campaigns with another brand and shared budget split |
Backed by Y Combinator
Jupiter is a Y Combinator company.