5 changes
Sales attribution, tied to units at shelf.
Connect every campaign to real retail movement, validated against SPINS.
AttributionAnalytics
- NewA Sales Attribution dashboard built from SPINS uploads links campaigns to units sold at shelf, not just clicks.
- NewProduct-scoped lift attributes results fairly to the products a campaign actually promoted.
- ImprovedAttribution loads faster with parallel data fetching, slimmer payloads, and caching.
- ImprovedAffiliate commerce metrics now run on measured creator inventory; synthetic placeholder stats were purged.
- FixedClosed a cross-page date-filter leak that could skew the reported window.
4 changes
Competitive Insights you can trust.
Share of Voice built on verified competitors, with the noise filtered out.
Analytics
- NewCompetitive Insights sets up against research-verified competitors instead of model guesses.
- ImprovedMentions are relevance-scored so keyword noise stays out of your Share of Voice.
- ImprovedSpam filtering on brand mentions, plus collection of your owned content.
- FixedRestored full category coverage so every category returns its own results.
2 changes
One daily digest instead of inbox pile-ups.
Application updates now arrive as a single daily summary.
Campaigns
- ImprovedPer-application emails were replaced with one clear daily digest.
- FixedFailed notifications are no longer marked as sent, with a dispatch fallback added.
4 changes
A UGC campaign type, end to end.
Commission content you own — briefing through delivery in one flow.
Campaigns
- NewA UGC campaign type runs from setup through delivery.
- NewA content licensing rate card with an admin anchor override.
- ImprovedCreator eligibility is gated on the platform a campaign actually targets.
- FixedNegotiated rates and draft schedules stay in sync.
3 changes
Social listening, more reliable and complete.
Steadier collection and clearer coverage across platforms.
Analytics
- NewSearches now record when results were truncated instead of failing quietly.
- ImprovedSocial listening and Share of Voice moved to a more reliable data source.
- FixedEvery search carries its date window, and competitive insights no longer starve brand listening.
3 changes
A rebuilt CPG landing experience.
A faster, clearer homepage and local pages, aligned end to end.
- NewA redesigned landing page is now live as the homepage.
- ImprovedLocal market pages match the new homepage, and the blog index paginates with optimized images.
- FixedPublished content revalidates immediately on updates.
1 change
Smarter targeting with an AI attribute taxonomy.
Creators are organized by an AI-built taxonomy across the full roster.
AI AgentDiscovery
- NewAn AI-induced attribute taxonomy runs across the entire creator roster for sharper targeting.
4 changes
Special Invitation campaigns, clearer and flexible.
Brand-curated invitations with multi-month commitments made explicit up front.
Campaigns
- NewMulti-month campaigns with per-month deliverables and 4-12 month ambassadorship durations.
- NewA client roster export for applied creators, plus a Cost/Content chip and internal reason notes.
- ImprovedFirst-post concept approval is clarified in the shortlist email and marketer UI.
- FixedDelivery schedules never render blank, via a computed fallback.
3 changes
Creator Deep Research.
Go beyond the shortlist with per-creator, reasoned research.
Discovery
- NewCreator Deep Research, with a "Why picked" explanation expanded by default.
- ImprovedDeep Research is available across all tiers, with refined results, filters, and run detail.
- FixedHardened run dispatch so failures surface instead of hanging.
3 changes
New campaign types and fairer seed economics.
More ways to run, with clearer costs on the way in.
Campaigns
- NewA brand-curated application campaign type.
- NewA Content + Giveaway campaign type, with campaign-flow hardening.
- ImprovedProduct seeding enforces a minimum flat fee, and estimated impressions and CPM show inline on shortlist rows.
4 changes
Analytics unified, organic growth added.
One analytics home, with organic performance and mobile insight.
Analytics
- NewOrganic growth analytics with reliable follower snapshots and accurate deltas.
- NewA custom date-range picker and per-brand CPM in Brand Performance.
- NewA mobile analytics dashboard with a per-creator leaderboard and download-intent by source.
- ImprovedOrganic performance is unified into one analytics home.
3 changes
Brand Gift Box, plus a product-seeding feedback loop.
A new gifting campaign type and tighter seeding economics.
Campaigns
- NewA Brand Gift Box campaign type, end to end.
- NewA content-revisions feedback loop for product seeding.
- FixedAccurate seeding spend, bonus-aware CPM, and admin guardrails.