6/16/2026
Hiring influencers for a food CPG brand is not the same as hiring influencers for a DTC brand. The creators you need drive purchase behavior at Whole Foods, Kroger, and Instacart — not just engagement on a feed.
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6/16/2026
CPG influencer marketing is how food and beverage brands use social media creators to drive product discovery and purchase at grocery retail. This guide covers everything: creator selection, campaign structure, attribution, and what separates brands that get results from brands that waste budget.
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6/11/2026
Statusphere automates micro-influencer product seeding at volume for consumer brands broadly. Jupiter runs full-cycle influencer campaigns with Instacart attribution for food CPG brands specifically. These are different platforms with different jobs. Here is how to choose.
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5/29/2026
There are food creators who make beautiful content and food creators whose audiences buy groceries based on their recommendations. These are not the same person. Here is how to tell them apart before you spend the budget.
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5/22/2026
Eight food CPG brands, eight campaign types, eight sets of real results. Each example below covers the brief angle, creator logic, content format, and what the numbers actually showed.
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5/15/2026
Instagram still delivers 73.7% of impressions from food CPG creator campaigns, but most brands are measuring the wrong things. Here is the complete guide to running Instagram influencer marketing that connects creator content to grocery sales, not just engagement rates.
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5/13/2026
A macro creator with 1 million followers and a micro creator with 40,000 followers cost very different amounts per post. But cost per impression and cost per grocery sale are different calculations entirely. Here is why micro influencers consistently outperform their larger counterparts for food CPG brands, and the three ways to deploy them effectively.
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4/23/2026
If you're a food or beverage brand still managing creator campaigns through spreadsheets and Instagram DMs, this guide is for you.
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4/22/2026
Most influencer platforms are built for Shopify. Food CPG brands sell through Kroger, Whole Foods, and Instacart — and need a platform that knows the difference.
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