7/15/2026
Jupiter and Hummingbirds both connect CPG brands with creators, but they solve different problems. Here's how a food-and-beverage-exclusive Instacart attribution platform compares to a hyperlocal, receipt-verification network.
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6/11/2026
CPG marketing is not DTC marketing applied to grocery. It has a different funnel, different attribution logic, different channel mix, and different success metrics. This is the complete guide for food and beverage brands building marketing programs that move product off grocery shelves.
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6/11/2026
The shift from traditional CPG advertising to creator marketing is structural, not tactical. It has been building since 2019 and it accelerated through 2026. Here is what the data shows, what creator delivers that TV cannot, and what an honest modern CPG media mix actually looks like.
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6/10/2026
The way food CPG brands run influencer campaigns is changing faster than most marketing calendars can keep up with. These eight trends define where the category is heading and what to do about each one.
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6/3/2026
Retail media and influencer marketing have been running as separate budget lines for most CPG brands. The brands closing the gap are connecting creator content directly to Instacart cart adds, retailer landing pages, and measurable sales lift. This guide covers how they do it.
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4/29/2026
Most TikTok influencer platforms are built for DTC. CPG brands need creator data, retailer attribution, and Instacart commerce in one place. Here's how to evaluate the platforms that actually fit food and beverage marketing teams.
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4/26/2026
TikTok has caught up with Instagram for food and beverage brand conversation, but most CPG brands are still spending most of their creator budget on Instagram. Here's how the gap creates the opportunity, and what the playbook for TikTok influencer marketing actually looks like for food brands in 2026.
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