8/20/2026
Target shoppers respond to trend and discovery framing more than any other major retailer. Creator campaigns that lean into "have you seen this yet" outperform straightforward product callouts.
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8/19/2026
Costco shoppers buy in bulk on a membership model that rewards trust and repeat purchase. Creator content built for a single-unit grocery trip does not translate, and this playbook covers what does.
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8/18/2026
Sprouts shoppers over-index on natural and better-for-you positioning. Creator selection for Sprouts campaigns has to weight dietary attribute match higher than follower count, and most brands get that backwards.
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7/27/2026
Twelve creator campaigns run by food and beverage CPG brands, with the actual impressions, budgets, and CPMs behind them. Every example is drawn from production campaign data, anonymized by product category.
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5/22/2026
Eight food CPG brands, eight campaign types, eight sets of real results. Each example below covers the brief angle, creator logic, content format, and what the numbers actually showed.
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