Jupiter Creators Have Driven $3.1M in Verified Instacart Grocery Sales
9/3/2026
Most influencer reports end with an impressions number. This one ends with a sales number, and every dollar of it is traceable to a specific creator post.
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Why Shop Clicks Is a Better Signal Than Add-to-Cart for CPG Creator Campaigns
8/17/2026
Add-to-cart counts overstate creator campaign performance. Shop Clicks measure the specific moment a viewer moves from a creator's storefront toward a purchase, giving CPG brands a cleaner signal.
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Why Food CPG Brands Are Moving From CPM to Cost-Per-Cart-Add
6/24/2026
CPM tells a food brand how cheaply it bought attention. It says nothing about whether anyone bought the product. As grocery attribution improves, the benchmark that matters is shifting from cost per impression to cost per action.
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Influencer Reporting: How CPG Brands Track Campaign Performance
5/12/2026
Most influencer reporting dashboards were built for DTC brands with a Shopify checkout. CPG brands sell through grocery retail and Instacart, which means the standard reporting playbook measures the wrong things. Here is what to actually track.
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Measuring Influencer Marketing ROI for CPG Brands | Instacart Attribution Guide
4/23/2026
Most CPG brands measure influencer marketing with impressions and engagement rate. Here's the four-layer attribution framework that connects creator content to actual retail sales, including Instacart.
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