9/15/2026
A flat-fee campaign costs the same whether it drives ten sales or ten thousand. Affiliate commerce scales spend with results, and changes which creators are worth booking.
Read post
9/3/2026
Both are retail media. One reaches shoppers already searching, the other reaches them while they are deciding what to cook. That difference changes where budget should go.
Read post
4/23/2026
Forget banner ads and keyword bids. The next frontier of CPG retail media lives inside a recipe, right next to the ingredient list — and it routes directly to a retailer checkout.
Read post