7/14/2026
Share of voice tells food CPG brands whether their category conversation is growing or shrinking relative to competitors. This guide covers the formula, the metrics that matter, and how modern platforms automate what used to take weeks.
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6/11/2026
CPG marketing is not DTC marketing applied to grocery. It has a different funnel, different attribution logic, different channel mix, and different success metrics. This is the complete guide for food and beverage brands building marketing programs that move product off grocery shelves.
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6/3/2026
Retail media and influencer marketing have been running as separate budget lines for most CPG brands. The brands closing the gap are connecting creator content directly to Instacart cart adds, retailer landing pages, and measurable sales lift. This guide covers how they do it.
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