Influencer Marketing Risk Management

2 posts tagged with "Influencer Marketing Risk Management".

What Poppi's Rise and One Costly Misstep Teaches Food CPG Brands

10/12/2026

Poppi built a $2 billion exit largely on founder-led TikTok content and creator partnerships. It also produced one of the most widely discussed influencer marketing missteps in recent CPG history. Both halves of that story matter.

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What Poppi and Olipop's Rivalry Teaches Sparkling Water Brands About Creator Risk

9/21/2026

The sparkling and functional soda category has already run the influencer marketing experiment at scale, wins and very public mistakes included. Any brand entering it now should learn from both before writing a single brief.

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