Cpg Marketing Strategy

3 posts tagged with "Cpg Marketing Strategy".

Why Influencer Marketing Has Become the Primary Growth Channel for Food and Beverage CPG Brands

6/16/2026

Influencer marketing for CPG brands is not the same discipline as influencer marketing for DTC companies. The purchase journey is different, the creators are different, and the measurement question is different. This guide covers what actually works for food and beverage brands selling through grocery retail.

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How Modern CPG Food Brands Build Marketing Strategies That Actually Move Product

6/11/2026

CPG marketing is not DTC marketing applied to grocery. It has a different funnel, different attribution logic, different channel mix, and different success metrics. This is the complete guide for food and beverage brands building marketing programs that move product off grocery shelves.

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Food CPG Influencer Marketing: The Complete 2026 Platform Guide | Jupiter

4/23/2026

If you're a food or beverage brand still managing creator campaigns through spreadsheets and Instagram DMs, this guide is for you.

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